The 2014 Hawaiian season was the most important for brazilian surfing history ever. The possibility of having our first World Champion was high and a flock of journalists, photographers, videographers, spectators from Brazil invade the North Shore in a way that was never seen before. I was there. My job was to cover the rise of Gabriel Medina, from the first heat to the final, if he was there. The tension was so high that his step dad blocked all the media and he was literally and metaphorically in an island. I picked my spot on the sand, between this wall of photographers and watch the show. He won the title. The beach explode in shouting was like being on a soccer stadium. But, the most interesting thing was not the contest, or even Medina, but the whole surrounds that makes the north coast of Oahu, the most striking place in earth to a photographer. The light is ridiculously beautiful. It seems that everything is staged, due the closeness to perfection. Most of my time was spend in Pipeline, but incursions to the other side of the island brought me images that I couldn’t pass along without shooting.This series of photos are my view from the a little bit more than the “seven miles miracle”, its about legacy, royalty and the act of walking on water, in the most raw way.
Layers booklet was release in April 2015 by Picture Farm Gallery in NYC.
Limited edition of 30 copies, signed and numbered.
“I’ve heard Jair Bortoleto’s name more than few dozen times over the years, blowing like some exotic South American zephyr across the surfy space time continuum. Something about Brazil and surf and art the inevitable bywords. So when Ty Breuer popped up recently, whispering the name “Jair Bortoleto” over the email, there he was again, suddenly in the middle my consciousness, attached to not one but two amazing photography projects and the sort of passionate spirit to make a last-minute Brazil to New York show happen.
We hemmed and hawed about which show to present: his poetic images of the a decidedly thoughtful sea, or his multi-faceted documentation of the 2014 North Shore season. In the end, pragmatism won out and we opted for the lyrically layered imagery of a magically aggressive Hawaiian travelogue. Given the time we had to produce the show, the sheer visceral readability of these photos made the most sense.
We couldn’t be more proud to show Jair’s work and produce Picture Farm Gallery’s inaugural zine featuring his one of a kind perspective. And I couldn’t be more stoked to finally get a handle on the legend.” –Toddy Stewart, Picture Farm Gallery